Checklist

The practical SEO checklist

Work through the fundamentals in order. Each step links to the free tool that does the job and a short guide that explains why. Your progress is saved in this browser — no signup, nothing sent anywhere.

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On-page fundamentals

The tags every page needs before anything else matters.

Write a unique title tag for every pageKeep it under ~60 characters, put the main topic near the front, and make it something a human would click.

Meta Tag Generator Meta tags that matter

Write a meta description that earns the clickAround 150–160 characters. Google may rewrite it, but a good one sets expectations and lifts click-through.

Meta Tag Generator Meta tags that matter

Add Open Graph tags and an og:imageShared links without an image look broken. One good og:image can double click-through from social.

Open Graph Preview Open Graph tags guide

Add JSON-LD structured data where it fitsArticle, FAQ, Product, Breadcrumb — structured data makes your pages eligible for rich results.

Schema Markup Generator SEO basics

Indexing & crawling

Help search engines find the right pages — and stay out of the wrong ones.

Generate a clean XML sitemapInclude only canonical, indexable pages. Leave out redirects, 404s, and duplicates.

XML Sitemap Generator XML sitemaps guide

Publish the sitemap and submit it to Search ConsoleServe it at /sitemap.xml, reference it in robots.txt, and submit it once — Google re-checks it on its own.

XML sitemaps guide

Create a robots.txt that doesn't block your own pagesA single misplaced Disallow can hide your whole site. Start minimal: allow everything, block only admin/staging paths.

Robots.txt Generator Robots.txt guide

Test your live robots.txt against real URLsFetch the live file and check that your important pages are crawlable — and your private ones aren't.

Robots.txt Tester Robots.txt guide

Content quality

Pages rank because they're useful. These checks catch the common problems.

Check keyword density for stuffing and missing termsThere's no magic percentage — but density checks catch lopsided copy and topics you forgot to mention.

Keyword Density Checker Keyword density: myth or signal?

Run your key pages through a readability checkShort sentences and clear words keep people reading — and engaged readers send the signals that matter.

Readability Analyzer SEO basics

Run a full SEO audit on your most important pageTitles, headings, images, links, speed hints — one report with plain-English recommendations.

SEO Audit SEO basics

Take it one step at a time.

SEO is a habit, not a project. Re-run the audit on your key pages every few months and after any redesign.