Learn the fundamentals
Short, practical guides that pair with our tools. No 3,000-word fluff — just what works and why.
12 of 12 posts
Meta tags that matter in 2026 (and the ones you can delete)
Title and description still move the needle. Keywords and revisit-after don't. Here's the short list worth your time.
September 14, 2026 · 5 min read
Open Graph tags: make every shared link look intentional
The og:image alone can double click-through from social. A practical guide to the tags that control your link previews.
September 14, 2026 · 6 min read
Keyword density: useful signal or outdated myth?
There's no magic percentage, but density checks still catch real problems — stuffing, missing terms, and lopsided copy.
September 14, 2026 · 5 min read
SEO basics: the 80/20 of ranking a new site
Crawlable, indexable, useful. Most of SEO success comes from a handful of boring fundamentals done consistently.
September 14, 2026 · 7 min read
XML sitemaps: help search engines find the right pages
What belongs in a sitemap, what to leave out, and how to publish a clean file search engines can trust.
September 16, 2026 · 6 min read
Robots.txt: control crawling without hiding your site
Understand crawler rules, avoid accidental site-wide blocks, and know when robots.txt is the wrong tool.
September 16, 2026 · 6 min read
Content SEO: write pages that rank and get read
Search intent, structure, and depth beat word counts. A practical framework for planning content that answers real queries.
September 18, 2026 · 7 min read
Backlinks: how to earn links without begging for them
Links still drive rankings, but the tactics that work in 2026 are boring: assets worth citing, digital PR, and fixing broken pages.
September 18, 2026 · 6 min read
SEO competitor analysis: find gaps you can actually win
Stop copying competitors' keywords one by one. Learn to find content gaps, weak rankings, and angles they've missed.
September 18, 2026 · 7 min read
Technical SEO checklist: a practical audit for small sites
Crawlability, indexing, meta tags, structured data, and speed — a one-afternoon technical audit with the free tool to use at each step.
September 22, 2026 · 8 min read
How to write meta descriptions that get clicks
The ideal length, the formula that works, and the mistakes that make Google rewrite your descriptions.
September 25, 2026 · 6 min read
Hreflang tags explained: show the right page to the right country
What hreflang does, when you actually need it, the rules Google enforces, and the mistakes that get your tags ignored.
September 27, 2026 · 6 min read