2026
- ·6 min read
How to name images for SEO (and write alt text that helps)
File names, alt text, and size: how to prepare images so Google understands them and your pages load fast.
- ·6 min read
Hreflang tags explained: show the right page to the right country
What hreflang does, when you actually need it, the rules Google enforces, and the mistakes that get your tags ignored.
- ·6 min read
How to write meta descriptions that get clicks
The ideal length, the formula that works, and the mistakes that make Google rewrite your descriptions.
- ·8 min read
Technical SEO checklist: a practical audit for small sites
Crawlability, indexing, meta tags, structured data, and speed — a one-afternoon technical audit with the free tool to use at each step.
- ·7 min read
Content SEO: write pages that rank and get read
Search intent, structure, and depth beat word counts. A practical framework for planning content that answers real queries.
- ·6 min read
Backlinks: how to earn links without begging for them
Links still drive rankings, but the tactics that work in 2026 are boring: assets worth citing, digital PR, and fixing broken pages.
- ·7 min read
SEO competitor analysis: find gaps you can actually win
Stop copying competitors' keywords one by one. Learn to find content gaps, weak rankings, and angles they've missed.
- ·6 min read
XML sitemaps: help search engines find the right pages
What belongs in a sitemap, what to leave out, and how to publish a clean file search engines can trust.
- ·6 min read
Robots.txt: control crawling without hiding your site
Understand crawler rules, avoid accidental site-wide blocks, and know when robots.txt is the wrong tool.
- ·5 min read
Meta tags that matter in 2026 (and the ones you can delete)
Title and description still move the needle. Keywords and revisit-after don't. Here's the short list worth your time.
- ·6 min read
Open Graph tags: make every shared link look intentional
The og:image alone can double click-through from social. A practical guide to the tags that control your link previews.
- ·5 min read
Keyword density: useful signal or outdated myth?
There's no magic percentage, but density checks still catch real problems — stuffing, missing terms, and lopsided copy.
- ·7 min read
SEO basics: the 80/20 of ranking a new site
Crawlable, indexable, useful. Most of SEO success comes from a handful of boring fundamentals done consistently.