SEO Analyzer
Analyze any website and get actionable optimization tips instantly!
* New features: AI suggestions, schema check, upcoming voice search test & more!
Analyze any website’s SEO performance instantly with our free SEO analyzer. Get detailed insights on on-page optimization, technical SEO issues, mobile-friendliness, page speed, content quality, and more. Receive actionable recommendations to improve your search rankings and drive more organic traffic.
How to use this SEO Analyzer?
1. Enter any website URL you want to analyze (your site or competitor’s)
2. Click “Analyze SEO” button
3. Wait 30-60 seconds for the comprehensive scan
4. Review your SEO score and detailed report
5. Follow the recommendations to improve your rankings
6. Re-scan after making changes to track improvements
Comprehensive SEO Analysis - Everything We Check
Why Use Our Free SEO Analyzer?
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Instant Analysis
Get a complete SEO audit in 60 seconds without waiting for lengthy crawls or complicated setups.
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100% Free Forever
Unlimited SEO analyses with no registration, credit card, or subscription required. Analyze as many sites as you want.
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Detailed Report
Comprehensive reports covering 50+ SEO factors with clear explanations and specific recommendations.
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Actionable Insights
Not just problems—get specific, prioritized action steps to fix each issue and improve rankings.
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Competitor Analysis
Analyze any website including competitors to discover their SEO strategies and find opportunities.
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Mobile & Desktop
Test both mobile and desktop versions to ensure optimal performance across all devices.
What Is SEO Analysis and Why Does It Matter?
SEO analysis (also called SEO audit) is a comprehensive evaluation of your website’s search engine optimization health. It examines all factors that influence your rankings in Google and other search engines, identifying strengths, weaknesses, and opportunities for improvement.
Think of an SEO analysis as a health checkup for your website. Just as a doctor runs tests to assess your physical health, an SEO analyzer examines your site’s technical infrastructure, content quality, user experience, and optimization status to determine how well it will perform in search results.
After identifying issues with our analyzer, use our Meta Tag Generator to create optimized title tags and descriptions.
Why Regular SEO Analysis Is Critical
Identify Hidden Issues: Many SEO problems are invisible to website owners but obvious to search engines. Technical errors like broken links, missing meta tags, slow loading speeds, or mobile usability issues can dramatically hurt your rankings without you realizing it.
Stay Competitive: SEO is constantly evolving. Google updates its algorithm hundreds of times per year. What worked last year might hurt you today. Regular analysis ensures you stay aligned with current best practices and ahead of competitors.
Maximize ROI: If you’re investing time and money in content creation, advertising, or SEO services, analysis ensures those efforts aren’t wasted. One technical issue could negate months of content work.
Prioritize Improvements: With hundreds of potential optimizations, where do you start? SEO analysis identifies high-impact issues and prioritizes fixes based on their potential effect on rankings and traffic.
Track Progress: Regular analysis shows whether your SEO efforts are working. You can measure improvements over time and adjust strategies based on data, not guesswork.
Avoid Penalties: Google penalizes sites with certain issues like duplicate content, keyword stuffing, toxic backlinks, or security problems. Analysis helps you catch and fix these before they cause ranking drops.
What Good SEO Analysis Reveals
A comprehensive SEO audit examines these critical areas:
Technical Foundation: Is your site crawlable, indexable, fast, secure, and mobile-friendly? Are there technical barriers preventing search engines from accessing your content?
On-Page Optimization: Are your title tags, meta descriptions, headers, URLs, and content optimized for target keywords while maintaining natural readability?
Content Quality: Is your content comprehensive, original, well-structured, and valuable to users? Does it match search intent and cover topics thoroughly?
User Experience: How fast does your site load? Is navigation intuitive? Are calls-to-action clear? Does the site work flawlessly on mobile devices?
Off-Page Factors: What’s your backlink profile quality? Are you mentioned on social media? What’s your domain authority compared to competitors?
Competitive Position: How do you stack up against competitors ranking for your target keywords? What are they doing better? Where are your opportunities?
Using an SEO analyzer regularly—monthly for established sites, weekly during major updates—ensures you maintain optimal performance and quickly address any issues before they impact traffic and revenue.
Critical SEO Factors Our Analyzer Checks
Title Tag Optimization
Your title tag is THE most important on-page SEO element. It appears as the clickable headline in search results and tells both users and search engines what your page is about.
What We Check:
– Length (should be 50-60 characters)
– Keyword placement (primary keyword near the beginning)
– Uniqueness (no duplicate titles across pages)
– Brand inclusion
– Compelling copy that encourages clicks
Why It Matters: Title tags directly influence rankings and are the first thing users see. A well-optimized title can improve rankings by 10-30 positions.
Create perfect titles using our [Title Tag Optimizer] tool.
Meta Description Quality
While not a direct ranking factor, meta descriptions significantly impact click-through rates, which indirectly affects rankings.
What We Check:
– Length (150-160 characters optimal)
– Keyword inclusion
– Call-to-action presence
– Accuracy (matches page content)
– Uniqueness per page
– Compelling, benefit-focused copy
Why It Matters: Higher CTR signals to Google that users find your result relevant, improving rankings. Good meta descriptions can double your CTR.
Header Structure (H1-H6)
Headers organize your content hierarchically, making it easier for users to scan and for search engines to understand your content structure.
What We Check:
– Single H1 tag per page
– Logical hierarchy (H1 → H2 → H3)
– Keyword usage in headers
– Descriptive, clear headings
– No skipped levels (H1 to H3 without H2)
Why It Matters: Proper header structure improves readability by 40-50% and helps search engines understand content topics and importance.
Content Quality and Length
Content is king. High-quality, comprehensive content ranks better and satisfies user intent more effectively.
What We Check:
– Word count (minimum 300 words, ideal 1500-2500+)
– Keyword density (1-2% optimal)
– Readability score
– Content uniqueness (no duplicate content)
– Topic coverage depth
– Multimedia inclusion (images, videos)
– Internal and external linking
Why It Matters: Longer, comprehensive content ranks 45% better on average. Quality content generates backlinks and social shares naturally.
Mobile-Friendliness
Over 60% of searches happen on mobile devices. Google uses mobile-first indexing, meaning your mobile version determines rankings.
What We Check:
– Responsive design implementation
– Viewport configuration
– Touch element sizing (buttons, links)
– Text readability without zooming
– No Flash or unsupported plugins
– Mobile page speed
Why It Matters: Non-mobile-friendly sites are essentially invisible in mobile search. Mobile optimization can increase traffic by 50-100%.
Page Speed and Core Web Vitals
Site speed is a confirmed ranking factor and crucial for user experience. Slow sites have higher bounce rates and lower conversions.
What We Check:
– Largest Contentful Paint (LCP) – should be under 2.5s
– First Input Delay (FID) – should be under 100ms
– Cumulative Layout Shift (CLS) – should be under 0.1
– Total page load time
– Time to Interactive (TTI)
– Page size and resource optimization
Why It Matters: A 1-second delay in page load decreases conversions by 7% and increases bounce rate by 32%. Fast sites rank significantly better.
HTTPS and Security
Google confirmed HTTPS as a ranking signal. Security builds trust with users and protects their data.
What We Check:
– Valid SSL certificate
– All resources loaded via HTTPS
– No mixed content warnings
– Certificate expiration date
– Security headers (HSTS, CSP)
– Redirect from HTTP to HTTPS
Why It Matters: Non-HTTPS sites show “Not Secure” warnings in browsers, scaring away users. HTTPS provides a small but measurable ranking boost.
Image Optimization
Images often account for 50-90% of page weight. Proper optimization dramatically improves page speed and SEO.
What We Check:
– Descriptive alt text on all images
– File size optimization
– Appropriate image formats (WebP, JPEG, PNG)
– Responsive images for different devices
– Lazy loading implementation
– Descriptive file names
Why It Matters: Images without alt text miss ranking opportunities in image search. Large unoptimized images slow your site significantly.
Check your image optimization with our [Image Compression Tool] and [Alt Text Generator].
Internal Linking Structure
Internal links help search engines discover pages, understand site structure, and distribute page authority throughout your site.
What We Check:
– Number of internal links per page
– Orphaned pages (pages with no internal links)
– Broken internal links
– Anchor text diversity and relevance
– Link depth (clicks from homepage)
– Follow vs. nofollow usage
Why It Matters: Strong internal linking can improve rankings by 20-40% by distributing authority and helping search engines understand content relationships.
XML Sitemap
Sitemaps help search engines discover and index all your important pages efficiently.
What We Check:
– Sitemap existence and accessibility
– Proper XML formatting
– Submission to Google Search Console
– Inclusion of all important pages
– Exclusion of non-indexable pages
– Last modified dates
Why It Matters: Sites with sitemaps get indexed 30-50% faster. Critical for larger sites and new content discovery.
Robots.txt File
This file controls which parts of your site search engines can crawl and index.
What We Check:
– File existence and accessibility
– Proper syntax (no errors)
– Sitemap location specified
– Accidental blocking of important pages
– Crawler directives (User-agent rules)
Why It Matters: Misconfigured robots.txt can accidentally block your entire site from search engines, making you invisible in search results.
Structured Data (Schema Markup)
Schema markup helps search engines understand your content and can enable rich snippets in search results.
What We Check:
– Presence of structured data
– Schema types implemented
– Proper JSON-LD formatting
– Rich snippet eligibility
– Validation errors
Why It Matters: Sites with schema markup can see 20-30% higher CTR from rich snippets like star ratings, FAQs, and product information.
Social Media Tags
Open Graph and Twitter Card tags control how your content appears when shared on social platforms.
What We Check:
– Open Graph tags (og:title, og:description, og:image)
– Twitter Card tags
– Image specifications (size, format)
– Proper tag implementation
– Preview accuracy
Why It Matters: Optimized social tags increase click-through from social media by 40-60%, driving referral traffic and potential backlinks.
Canonical Tags
Canonical tags tell search engines which version of duplicate or similar content is the primary version to index.
What We Check:
– Canonical tag presence
– Self-referencing canonicals
– Cross-domain canonicals if needed
– Consistency across pages
– Resolution of duplicate content issues
Why It Matters: Proper canonical usage prevents duplicate content penalties and consolidates ranking signals to your preferred URLs.
How to Analyze Your Website's SEO - Step by Step
Enter Your Website URL
Type or paste the full URL of the website or page you want to analyze (e.g., https://example.com or https://example.com/page)
Start the Analysis
Click the “Analyze SEO” button and wait 30-60 seconds while our tool scans your website comprehensively.
Review Your SEO Score
Check your overall SEO score (0-100) which summarizes your site’s optimization health at a glance.
Read the Detailed Report
Scroll through each section of the report: on-page SEO, technical issues, content quality, page speed, mobile-friendliness, and more.
Identify Critical Issues
Look for items marked as “Critical” or “High Priority” – these have the biggest impact on your rankings and should be fixed first.
Follow Recommendations
Each issue includes specific, actionable recommendations. Click on any item to see detailed instructions on how to fix it.
Prioritize Fixes
Focus on high-impact, easy-to-fix issues first: meta tags, broken links, missing alt text, then move to technical issues.
Implement Changes
Make the recommended changes to your website using your CMS, theme editor, or by editing code directly.
Re-Analyze
Run the SEO analyzer again after implementing fixes to verify improvements and track your progress.
Monitor Regularly
Analyze your site monthly to catch new issues early, track improvements, and stay ahead of algorithm updates.
SEO Analysis Best Practices for Maximum Results
Analyze Regularly, Not Just Once
SEO isn’t a one-time task. Run comprehensive analysis monthly for established sites, weekly during major updates or campaigns. Regular monitoring catches issues before they harm rankings.
Frequency Guidelines:
– New sites: Weekly for first 3 months
– Established sites: Monthly
– E-commerce sites: Bi-weekly
– After major updates: Immediately
– After algorithm updates: Within 1 week
Fix Critical Issues First
Not all SEO issues are equal. Prioritize fixes based on impact and effort required.
Priority Order:
1. Critical: Broken site, major technical errors, security issues
2. High: Missing title tags, slow page speed, mobile issues
3. Medium: Content optimization, internal linking, image optimization
4. Low: Minor technical tweaks, advanced schema markup
Test One Change at a Time
When possible, implement one major change at a time, then wait 2-4 weeks to measure impact. This helps you understand what’s working.
Exception: Fix multiple critical issues simultaneously if they’re blocking indexing or causing major user experience problems.
Compare Against Competitors
Run SEO analysis on your top-ranking competitors to:
– Identify what they’re doing better
– Find content gaps you can fill
– Discover technical advantages
– Benchmark your improvements
Focus on User Experience
Google increasingly prioritizes user experience. When optimizing, always ask: “Does this make the site better for users?” If no, skip it.
User Experience Priorities:
– Fast loading (under 3 seconds)
– Mobile-friendly design
– Clear navigation
– Readable content
– No intrusive popups
– Secure browsing (HTTPS)
Don’t Obsess Over Scores
An SEO score is a helpful guide, not the ultimate goal. Two sites with identical scores can have vastly different rankings based on content quality, backlinks, and user engagement.
Focus on:
– Actual ranking improvements
– Organic traffic growth
– User engagement metrics
– Conversion rates
Not just the score itself.
Document Your Changes
Keep a log of:
– Issues found
– Fixes implemented
– Dates of changes
– Results observed
This helps you understand what works for your specific site and build an optimization playbook.
Combine with Other Tools
Our SEO analyzer provides comprehensive insights, but combine it with:
– Google Search Console (indexing, queries, clicks)
– Google Analytics (traffic, behavior, conversions)
– PageSpeed Insights (detailed speed recommendations)
– Mobile-Friendly Test (Google’s mobile assessment)
Learn from the Reports
Don’t just fix issues—understand WHY they matter. Each analysis is a learning opportunity. Over time, you’ll develop SEO intuition and make better decisions proactively.
Set Realistic Expectations
SEO improvements take time:
– Technical fixes: 2-4 weeks to see impact
– Content improvements: 4-8 weeks
– Major site restructures: 2-3 months
– Competitive keyword rankings: 3-6 months
Be patient and consistent.
Monitor Beyond Rankings
Track these metrics alongside SEO scores:
– Organic traffic trends
– Click-through rates in search
– Average session duration
– Bounce rate
– Conversion rate
– Page views per session
These indicate whether SEO improvements are actually helping your business.
Most Common SEO Problems and How to Fix Them
Missing or Duplicate Title Tags
Slow Page Speed
Not Mobile-Friendly
Missing Alt Text on Images
Broken Links (404 Errors)
Thin or Duplicate Content
No HTTPS (Insecure Site)
Missing XML Sitemap
Poor Internal Linking
Understanding Your SEO Score
Your SEO score is calculated based on 50+ factors across technical SEO, on-page optimization, content quality, and user experience. Here’s what your score means:
Score Ranges
90-100: Excellent
Your site is highly optimized with minimal issues. Focus on maintaining this level and creating great content. Minor optimizations may still provide incremental improvements.
80-89: Very Good
Your site is well-optimized with only minor issues. Address remaining problems, then focus on content marketing and link building to boost rankings further.
70-79: Good
Your site has solid SEO fundamentals but several areas need improvement. Focus on fixing medium-priority issues, particularly around content and page speed.
60-69: Average
Your site needs significant optimization work. Prioritize fixing high and critical issues first, particularly technical problems and missing meta tags.
50-59: Below Average
Major SEO issues exist that are likely hurting your rankings significantly. Dedicate time to systematic improvements starting with critical technical fixes.
Below 50: Poor
Significant problems require immediate attention. Your site may have indexing issues, major technical errors, or severe optimization gaps. Start with critical fixes immediately.
What Affects Your Score
High Impact (30-40% of score):
– Title tag optimization
– Page speed and Core Web Vitals
– Mobile-friendliness
– HTTPS security
– Content quality and length
Medium Impact (30-40% of score):
– Meta descriptions
– Header structure
– Internal linking
– Image optimization
– XML sitemap
Lower Impact (20-30% of score):
– Schema markup
– Social media tags
– Minor technical issues
– Advanced optimizations
Score Limitations
Remember that SEO scores are diagnostic tools, not ranking predictions. A site with score 75 might outrank one with score 95 if it has:
– Better backlink profile
– Higher domain authority
– More engaging content
– Stronger brand presence
– Better user engagement metrics
Use the score as a guide for technical optimization, but remember that content quality, links, and user experience ultimately determine rankings.
Improving Your Score
Focus on high-impact fixes first:
1. Fix critical technical errors (broken site, security issues)
2. Add missing title tags and meta descriptions
3. Improve page speed to under 3 seconds
4. Ensure mobile-friendliness
5. Optimize images (compression, alt text)
6. Improve content depth (1500+ words for key pages)
7. Build internal linking structure
8. Implement schema markup
Most sites can improve from 60 to 85+ within 2-4 weeks of focused optimization work.
How to Analyze Competitor SEO
One of the most powerful features of our SEO analyzer is the ability to check ANY website, including your competitors. Here’s how to use competitive analysis to your advantage:
Why Analyze Competitors
Discover What’s Working: See what optimization strategies successful competitors use that you might be missing.
Find Content Gaps: Identify topics and keywords competitors rank for that you don’t, revealing content opportunities.
Benchmark Performance: Compare your technical SEO, page speed, and optimization level against competitors.
Identify Weaknesses: Find areas where you can outperform competitors with better optimization.
Reverse Engineer Success: Understand why top-ranking sites are successful and replicate their best practices.
How to Conduct Competitor Analysis
Step 1:Identify Your Top Competitors
Search Google for your main target keywords and note the top 5-10 ranking websites. These are your real SEO competitors (not necessarily business competitors).
Step 2: Analyze Each Competitor’s Site
Use our SEO analyzer to check each competitor’s:
- Overall SEO score
- On-page optimization tactics
- Content length and quality
- Page speed performance
- Mobile optimization level
- Technical SEO implementation
Step 3: Compare Key Metrics
Create a simple spreadsheet comparing:
- SEO scores
- Page load times
- Content word counts
- Number of internal links
- Meta tag optimization
- Schema markup usage
- Mobile-friendliness scores
Step 4: Identify Their Advantages
Look for areas where competitors consistently outperform you:
- Faster page speeds? Invest in performance optimization
- Better content? Create more comprehensive articles
- Superior technical SEO? Fix your technical issues
- More internal links? Build better site structure
Step 5: Find Their Weaknesses
Look for opportunities where competitors are weak:
- Missing meta descriptions? Optimize yours perfectly
- Slow mobile speed? Make yours lightning fast
- Thin content? Create in-depth comprehensive content
- Poor user experience? Improve yours significantly
Step 6: Analyze Content Strategy
Visit competitor sites manually and note:
- Content formats (guides, lists, videos, infographics)
- Content depth and comprehensiveness
- Topic coverage breadth
- Content freshness and update frequency
- Multimedia usage (images, videos, charts)
Step 7: Check Their Backlink Profile
Use our Backlink Checker tool to analyze:
- Total backlinks and referring domains
- Domain authority scores
- Quality of linking sites
- Anchor text distribution
- Types of content earning links
Step 8: Create Your Action Plan
Based on analysis, prioritize improvements:
Quick Wins (Do immediately):
- Fix technical issues they don’t have
- Optimize meta tags better than theirs
- Improve page speed beyond their benchmarks
Medium-term Goals (1-3 months):
- Create better content than top-ranking pages
- Build internal linking structure
- Implement schema markup they’re missing
Long-term Strategy (3-6 months):
- Earn high-quality backlinks
- Build topical authority
- Create comprehensive content hubs
- Improve user engagement metrics
Competitive Analysis Best Practices
Don’t Copy, Improve: Never duplicate competitor content. Instead, create something 10x better—more comprehensive, more visual, more actionable, and more updated.
Focus on Beatable Competitors: Analyzing sites like Amazon or Wikipedia is interesting but not actionable. Focus on competitors you can realistically outrank within 3-6 months.
Look Beyond SEO Scores: A site with lower SEO score might still outrank you due to brand authority, backlinks, or user engagement. Consider the complete picture.
Analyze Multiple Competitors: Don’t just look at #1. Analyze positions 1-10 to identify patterns and commonalities among successful sites.
Track Changes Over Time: Re-analyze competitors quarterly to see how they’re evolving their strategies and stay ahead of their improvements.
Apply Learnings Strategically: Not every competitor tactic is right for your site. Adapt strategies to fit your brand, audience, and resources.
Red Flags to Avoid
Don’t Adopt Bad Practices: Just because a competitor does something doesn’t mean it’s good SEO. They might be succeeding despite, not because of, certain tactics.
Avoid Unethical Tactics: If competitors are buying links, keyword stuffing, or using black hat SEO, don’t follow. These create short-term gains but long-term penalties.
Don’t Neglect Your Strengths: While learning from competitors is valuable, don’t abandon what makes your site unique and valuable to users.
Competitive analysis isn’t about copying—it’s about learning, improving, and finding opportunities to differentiate yourself while following SEO best practices.
Frequently Asked Questions About SEO Analysis
How often should I run an SEO analysis?
What is a good SEO scoret?
How long does it take to see results after fixing SEO issues??
Whats the most important factor the analyzer checks?
Do I need technical knowledge to understand the report?
Why is my SEO score lower than my competitor's but I rank higher?
Will fixing all issues guarantee #1 rankings?
Can I analyze specific pages or just the homepage?
Is this analyzer free forever?
What's the difference between SEO analysis and SEO audit?
Should I fix everything at once or gradually?
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